Client
National Academy of Advanced Teacher Education
Industry
Education
Services
Brand Identity, Logo Design, Stationery Design, Print Design, Digital Design
Rekindling commitment in the classroom
Teacher burnout in K-12 is a real problem in America. Entry-level teachers either leave the field or leave the classroom for higher administrative roles after a few short years. This leaves students without seasoned and quality instructors during their most vital years of learning. The National Academy of Advanced Teacher Education (NAATE) recognized this dilemma and vowed to solve it.
NAATE needed a brand identity that communicated the prestigious and elite nature of their rigorous program of study. Aimed at renewing teachers’ pledges to the classroom, the NAATE team saw their fellows as the Navy Seals of educational professional development. The design leveraged these qualities to create a brand identity that exemplified commitment, perseverance and knowledge.
