Client
MADO Healthcare
Industry
Healthcare
Services
Brand Identity, Logo Design, Stationery Design, Print Design, Web Design & Development, Photoshoot
Making mental health person-centered
With over 50 years of experience, MADO Healthcare is a family owned and operated company providing physical and behavioral healthcare services for people living with mental illness. While restructuring their services and facilities, it became clear their brand needed an update as well. MK Creative partnered with MADO to strategize their rebrand and roll it out across all touchpoints.
Since MADO was heavily focused on person-centered wellness, we created a monogram that infers the journey clients take with MADO. The negative space below the “M” creates the “H” with the dot representing the individual. The “M” and “H” also reiterate MADO’s core mission to address mental health. The result was a modern and optimistic identity for this crucial service provider.
“Michael possesses the unique ability to learn your business and satisfy strategic promotional goals. He is smart, creative, responsive and productive. He quickly became part of our team and offered strategy, impactful messaging, and relevant promotion. The idea of a rebrand was initially daunting, he made it enjoyable.”
– Mark Mroz, VP of Strategic Development, MADO Healthcare
